From big events to small pats on the back for jobs well done, there’s always something going on and a reason to celebrate. Our State of the Grape page is your source for up-to-the moment client news and Grapevine views, with recently released articles, blogs, newsworthy announcements and more.
Things move quickly in the world of Grapevine, so check back often.
You never know what will happen next!
Do Keyword Rich Domains Impact Organic SEO? Spoiler: They only work if you avoid using redirects and they have quality content. In the realm of Search Engine Optimization (SEO), strategies evolve continuously
Culture – it’s the “personality” of a company, whether we’re talking about a small local business or large corporation. Just like humans, this personality varies with each business, encapsulating a company’s beliefs,
Over the past several months, you’ve probably noticed AI tools are the topic of conversation on social media. Take your pick – Facebook, Instagram, Twitter, or LinkedIn – odds are you’ll find
Many businesses invest significant time, effort and resources into creating campaigns that resonate with their target audiences and drive results. However, despite best intentions, many make common mistakes that hinder success. Check
Disclaimer: The following blog was generated by ChatGPT and edited by a member of our team. In the wake of AI popularity, we decided to let the popular application write its own
There are hundreds (if not thousands) of digital tools available that are great for anyone in the marketing world. Because there are so many options to choose from, we’ve narrowed down a
We answer a lot of questions from our clients about industry jargon and acronyms, so in the spirit of learning, we’ve compiled our very own marketing encyclopedia. Feel free to skip around
Video is the easiest (and most common way) your customers consume information. So, if it isn’t a regular part of your marketing, you’re missing out. Before you get scared and begin to
We’re no strangers to the changing trends of search traffic and algorithms. With over 30 clients, our team monitors daily search traffic across several industries giving us unique insight into how you
Newsflash – LinkedIn is about more than just finding a job nowadays. It’s one of the last social media platforms with any organic reach, which means you’re not paying for people to
We had a great time celebrating our 20th anniversary at Grapefest this year! Thank you to all our past and current clients, vendors and Grapes who have been part of our journey.
When was the last time you searched for your company online? If it’s been awhile, open a new tab and look yourself up. One of the first things you should see at
If you work in a marketing department or parallel to one, then you’ve probably heard the cries from your team about the changing algorithms and hard-to-keep-up-with trends. The problem we’ve observed is
We’ve all experienced an awkward encounter involving feedback at some point in time. Whether you’re the one giving it or receiving it, things can get heated fast. Here are two foolproof formulas
Grapevine Communications wins 16 Addys at AAF awards event by the Tampa Bay Business Journal Sarasota, Florida – July 29, 2022Grapevine Communications, an award-winning advertising, marketing and public relations agency based in Sarasota,
And as easy as Disney and many other storytellers make it seem, it’s challenging to navigate the elements of a memorable narrative.
The Definition Dark social is the transmission of content through links via email, instant messaging and text. I first heard the term a few months back, but it turns out it was
Since beginning my career in marketing, I have become an ad geek. Unlike most, I give a video more than 5 seconds to wow me before I skip it. If I’m hooked
News flash, email marketing has not lost its relevance or power. While it’s one of the more seasoned tools, it is still one of the best ways to reach your customers –
Only 50 yacht clubs from 14 countries world-wide have achieved ‘Platinum’ status Sarasota, Florida – March 2, 2022 – Sarasota Yacht Club has once again achieved status as a Platinum Club of the World. This
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