News flash, email marketing has not lost its relevance or power. While it’s one of the more seasoned tools, it is still one of the best ways to reach your customers – as long as you don’t spam them!
In this blog we will break down some simple steps to set you on the path to success to delight, inform and even entertain your audience.
Step 1: Pick Your Platform
There are many software solutions you can use for email marketing. Some of the most common are MailChimp, HubSpot, Salesforce, and Constant Contact. But there are plenty more depending on your specific needs.
To determine which one is best for you, think about your budget and the end goal. For beginners, my personal preference is Mailchimp as it is user-friendly and provides several resources for new email marketers.
Step 2: Organize Your Contacts
One of the most important things in email marketing is keeping a clean and up-to-date list. It’s not an easy task, so we recommend setting quarterly or monthly reminders to clean up your contacts and update as needed.
With Mailchimp, you can add tags to identify and organize your contacts. You can also segment your list into groups and use filters. It is recommended that you keep one master list organized by segments and tags. This makes it easy to expand your team and transfer the workload to a marketing agency.
Step 3: Determine Your Goals
Once you’ve spent time organizing your audience, you should map out your email strategy to determine your goals. One of my favorite parts about Mailchimp is how easy it is to set up your campaign once you have the finish line in sight.
If you need help, we recommend using the MailChimp blueprint to map out your strategy.