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Blog Posts

Small But Mighty – SEO Microsites

Sometimes one website just isn’t enough. Many companies have multiple product lines and service area locations. This can make managing content on a single website difficult or even impossible when you consider search engine optimization (SEO) goals. This

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Grapevine Communications Blog: Improving Search Engine Placement by Optimizing Headlines
Blog Posts

SEO: Optimizing Headlines

Web page headlines are used in much the same way as newspaper headlines. They are intended to present the subject of the page clearly and succinctly while helping readers find the content they are interested in. HTML headlines come

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Grapevine Communications Blog: Improving Search Engine Placement by Optimizing META Descriptions
Blog Posts

SEO: Optimizing META Descriptions

The META Description tag of a web page is commonly used by search engines in their search results. As with the page title, the description tag needs to serve both as a tool to achieve search placement and

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Grapevine Communications Blog: Improving Search Engine Placement by Optimizing Page Titles
Blog Posts

SEO: Optimizing Page Titles

So, you want to handle your search engine optimization in-house and don’t know where to start. Well, if you already have a website and domain name, the next thing you will want to look at are your web

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Grapevine Communications Blog: SEO vs SEM, What’s The Difference?
Blog Posts

SEO vs SEM, What’s The Difference?

We get asked about search engine optimization (SEO) and pay-per-click search engine marketing (SEM) a lot. Most people think that SEO and SEM are the same things. In this blog post, we will look at the differences and

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